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TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, has unveiled the all-new Encounter AT2 all-terrain tire. This update from the Encounter AT is part of the Sumitomo Highway All-Season SUV/LT portfolio and includes more than 50 sizes designed for CUVs, […]
The post TBC Corporation Unveils the All-New Sumitomo Encounter AT2 appeared first on Traction News.
Read more »In a year marking both the Goodyear Blimp’s 100th Anniversary and Ice Cube’s first headlining tour in over a decade, these two icons will collaborate to bring his classic hits, like “It Was a Good Day,” and the legendary airships to fans throughout North America. Goodyear and Ice Cube, who have both made their respective […]
The post It’s Always a Good Day: Goodyear X Ice Cube Partner to Prove That Swagger Never Fades appeared first on Traction News.
Read more »The Yokohama Rubber Co., Ltd., recently announced that a vehicle equipped with its GEOLANDAR M/T G003 mud-terrain tires for SUVs and pickup trucks won the overall championship in the Asia Cross Country Rally 2025 (hereafter, AXCR), Asia’s largest cross-country rally, which was held in Thailand from August 8 to August 16. Vehicles equipped with GEOLANDAR […]
The post Vehicle Running on Yokohama Geolandar Tires Wins Overall Championship at the Asia Cross Country Rally 2025 for First Time in Two Years appeared first on Traction News.
Read more »Keith Meyers, U.S. Director of Operations for OTR Engineered Solutions (OTR), was recently honored with a once-in-a-lifetime chance to participate in the National Guard and Reserve’s Boss Lift program. This program recognizes employers who demonstrate strong support of military employees and offers them a rare opportunity to visit military installations throughout the nation, including hands-on […]
The post OTR Leader’s Support of Military Employee Earns Him a Seat on Air Force Refueling Mission appeared first on Traction News.
Read more »Association representing the automotive aftermarket urges U.S. Transportation Department to spearhead policies and guidelines that promote safety and support basic modifications With safety concerns front of mind, the Specialty Equipment Market Association (SEMA) is urging the U.S. Department of Transportation (USDOT) and Congress to take a long, unflinching look at how the federal government can […]
The post SEMA Shines Spotlight on ADAS, Today’s Most Pressing Automotive Issue appeared first on Traction News.
Read more »The fifth generation of P Zero tire comes out on top both in dry and wet conditions, underlining the performance and safety characteristics highlighted at its launch The new Pirelli P Zero has won a comparative tire test hosted by British title Auto Express, in which nine independently-bought summer tires from different manufacturers went head-to-head. […]
The post New Pirelli P Zero Wins Auto Express Comparative Tire Test appeared first on Traction News.
Read more »J.B. Hunt truck driver, whose vigilance and swift action saved a person’s life, joins long list of commercial truck drivers honored for courageous acts in service of others The Goodyear Tire & Rubber Company (NASDAQ: GT) recently announced the winner of the 41st Goodyear Highway Hero Award: J.B. Hunt Transport, Inc. truck driver Adam Medley of Omro, […]
The post Goodyear Unveils Winner of 41st Highway Hero Award appeared first on Traction News.
Read more »Ford, Honda, Mopar/Stellantis, Nissan, and Toyota are set to ignite Las Vegas this November The aftermarket industry is gearing up for an unforgettable experience at the 2025 SEMA Show, taking place Nov. 4-7 at the Las Vegas Convention Center. With more than 2,000 exhibiting companies, including hundreds of first-time participants, this year’s event promises to […]
The post Automotive Giants Prepare for Dynamic SEMA Show appeared first on Traction News.
Read more »Bridgestone, a global leader in premium tires and sustainable mobility solutions, has been named sole tire partner for Lamborghini’s new Fenomeno supercar. Launching to mark the 20th anniversary of the first car entirely designed by the Sant’Agata Bolognese design department, the Fenomeno celebrates both Lamborghini’s iconic design and brand exclusivity, with only 29 models of […]
The post Bridgestone Chosen as Exclusive Tire Partner for Limited-Edition Lamborghini Fenomeno appeared first on Traction News.
Read more »TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, recently announced plans to expand its product portfolio via a new strategic partnership with Giti Tire’s operations in North America. “We’re pleased to welcome Giti Tire as a valued supply […]
The post TBC Corporation Expands Product Portfolio with New Giti Tire Partnership appeared first on Traction News.
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