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Skyjacker, a leading innovator in the off-road suspension industry, is proud to celebrate Lonnie McCurry Sr. for his pioneering contributions with an induction into the 2025 Off-Road Motorsports Hall of Fame (ORMHOF). Under Lonnie’s leadership, Skyjacker has continued to innovate and push the boundaries of off-road suspension technology. The company’s products are renowned for their […]
The post Skyjacker Founder Lonnie McCurry Inducted Into the 2025 ORMHOF Hall of Fame appeared first on Traction News.
Read more »Industry experts and game-changing insights provide professional development at the world’s premier automotive trade event Attendees at the 2025 SEMA Show, held November 4-7 in Las Vegas, will have several opportunities to develop new skills, connect with industry leaders, and foster business strategies as part of this year’s SEMA Education Program. The fully reimagined lineup […]
The post 2025 SEMA Show Education Program Revs Up With Free Training Sessions appeared first on Traction News.
Read more »For BKT, sport is more than just a means of communication. Sport is an essential part of its identity. With an established presence in over 163 countries and playing a leading role in the world of Off-Highway tires, the company has decided to invest also in emotions, shared passions, and community ties. The recent renewal […]
The post BKT Shares Its Vision of Sport appeared first on Traction News.
Read more »Coats, a leading smart repair brand, has released the latest upgrades to its line of Maxx tire changers, further reinforcing the brand’s commitment to efficiency, durability, and user-centric design. The new enhancements include a digital air gauge and a redesigned air chuck, both of which deliver improved usability and precision for technicians. The new digital […]
The post Coats Introduces Enhanced Features on Maxx Tire Changers appeared first on Traction News.
Read more »The Specialty Equipment Market Association (SEMA) issued the following statement in response to the U.S. Environmental Protection Agency (EPA) beginning the rulemaking to overturn the 2009 “endangerment” finding on greenhouse gases and repeal the greenhouse gas standards for light- and medium-duty motor vehicles: For years, we’ve witnessed firsthand the damage inflicted by the so-called “endangerment” […]
The post SEMA Statement on Proposed Repeal of 2009 GHG Endangerment Finding appeared first on Traction News.
Read more »The Lionhart Imara H/T highway terrain tire is engineered to deliver unmatched confidence, comfort, and control on every journey. With its innovative noise-suppressing tread patterns and multi-angle blocks, drivers can expect a smooth ride that redefines the standards for highway performance. Additionally, designed for safety in various weather conditions, this tire features water-evacuating grooves that […]
The post The Lionhart Imara H/T: A Breakthrough in Highway Terrain Performance appeared first on Traction News.
Read more »The Yokohama Rubber Co., Ltd., recently announced that its BluEarth 711L tires have been selected as original equipment (OE) for the Super Great heavy duty truck. The sales of the Super Great were started in Japan from December 2023 with a full model change, by Mitsubishi Fuso Truck and Bus Corporation. The tire sizes are […]
The post Yokohama Rubber’s BluEarth 711L Tire Wins New Factory Fitment appeared first on Traction News.
Read more »Through the official three-season renewal, BKT will be the Official Tire Partner of LALIGA in Europe and LATAM, marking a symbolic milestone of nine years in partnership with LALIGA. Balkrishna Industries Limited (BKT) and LALIGA continue their journey together. The leading multinational company in the Off-Highway tire industry officially announces the renewal of its partnership […]
The post BKT and LALIGA: Partnership Extended Until 2028 appeared first on Traction News.
Read more »The Specialty Equipment Market Association (SEMA) is dispelling misinformation surrounding a forthcoming law in Nevada pertaining to local enforcement of state and federal vehicle emissions laws. The organization specifically wants to reaffirm that the new law, which takes effect on Oct. 1, will not impact the 2025 SEMA Show, Las Vegas’s largest annual trade show, […]
The post SEMA Statement: New Nevada Law Will Not Impact Las Vegas’s Largest Annual Trade Show appeared first on Traction News.
Read more »Bridgestone Retail Operations (Bridgestone), a subsidiary of Bridgestone Americas, is celebrating the 10th anniversary of their Driving Great Futures partnership with Boys & Girls Clubs of America with major donations, special giving campaigns and unique engagement opportunities for Club kids throughout the remainder of the year. The nationwide initiative has raised nearly $30 million to […]
The post Bridgestone Celebrates 10 Years of Boys & Girls Clubs of America Partnership with Surprise Donations, Special Giving Campaigns appeared first on Traction News.
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